On Sunday night, Justin Bieber hopped on Instagram to announce his latest musical crush to million followers. When determining genres, a few factors are examined, but first and foremost is musical composition. When the music industry enforces genre borders after the fact, it becomes part of a power struggle about who has the right to make what and, in this case, whether black artists can fit in predominantly white genres. None of this made much of a difference to Lil Nas X four months ago. His team started communicating with Lil Nas X on December Lil Nas X was shrewd about positioning his banjo hip-pop mash.
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Who is Lil Nas X?
So why is this country-trap song such a lasting success, enough to block the likes of proven hitmakers Taylor Swift, Ed Sheeran, and Drake from No. Some music history, science, and a few dashes of speculation may provide the answers about the hit we never saw coming — and staying — in The other brilliant piece of pop engineering on the part of the year-old rapper and his label was getting Cyrus. Usually, hits like these getting co-opted by parents, grandparents, politicians, and marketers is a sign that the song is deader than Facebook, but going the all-ages route early on absolutely extended its lifespan. Had they discovered it only after it was No.
What is "Old Town Road" and how did it first catch on?
Lil Nas X's "Old Town Road," a country-inflected rap song celebrating the act of taking your horses down to the "old town road" of the title, is currently the number one song in America. It's been that way all summer. From a charting perspective, the song had a relatively humble beginning. On April 8, Billboard announced that the track had moved from No. Powered by a potent combination of social media excitement, genre-labeling chart controversy, and a remix featuring an assist from the king of the "Achy Breaky Heart" himself, "Old Town Road" made the precarious leap from viral internet oddity to genuine pop-culture phenomenon. The song's path to ubiquity was not totally without precedent. Like Bauuer's "Harlem Shake," the first track to really benefit from the addition of streaming data to the Billboard chart formula, "Old Town Road" initially caught fire because of a popular video dance trend.
After gaining popularity, the single was re-released by Columbia Records in March The song has been widely labeled as " country rap ", a genre that had not often reached the mainstream prior to its release. Dutch record producer YoungKio composed the instrumental and made it available for purchase online in The sample was placed behind trap -style Roland TR drums and bass.